Google Presents Reality Television... Sort Of
Forget about Kim Kardashian (two words: publicity stunt) and forget about The Real Housewives of (insert name of town here). If you want reality television and I mean REAL reality television, Google is...
View ArticleGoogle Analytics’ New Visitors Flow Feature: Great GA Update Or The Greatest...
Could a new feature from Google Analytics be their greatest update ever? Could that possibly be true? Strong words but here's one man's opinion on why that just may be the case. read more
View ArticleWhy Business To Business Marketers Need To Win The Zero Moment Of Truth, Too
Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those...
View ArticleThe Perfect Search Engine And How It Would Impact Marketers And Advertisers
The word "perfect" is such a strong and powerful one. Reaching perfection, while the goal of many, is not often reached. But if you're a marketer or advertiser, just imagine a world where the Perfect...
View ArticleSEO For Brands, A Post-Super Bowl Trend Talk
Last week, before the Super Bowl, we took a look at what search terms were trending leading up to the game. But even if it’s not something as widely watched and discussed as the Super Bowl, outside...
View ArticleStar Group At South By – Best Weekend Quotes From SXSW Interactive
Our favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media. read more
View ArticleDid Mad Men Measure ROI? What Don Draper’s Been Missing for Brand Marketers
When the Don Drapers of the world launched a client campaign, there was only one performance indicator – sales figures. If sales went up, the campaign was a success. So now that we are able to measure...
View ArticleGoogle Analytics (Not Provided) and Firefox (Not Set) - Online Search...
Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions?read more
View ArticleBrand Managers Learn From Paul Ryan: Are You Master Of Your Domain?
Whether you’re a politician, a musician or a major brand, spending a little extra money on domain names now can save you from big headaches down the road.read more
View ArticleValentine’s Data Crunching – Being Strategic In Love And Marketing
What can marketers learn from a data-crunching SEO-optimized online dater? A Lot.read more
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